Communities & Relationships
Community contribution by motivation for investment
Charitable donations increased slightly due to an increase in Employee Giving and fundraising.
Data includes the AGL matched component only of donations raised through Employee Giving and fundraising events, and not the donations made by employees. Matched amounts are included in the year in which the employee donations were made (though the matched payment may have been made after the close of the financial year).
The motivation types are based on the London Benchmarking Group framework, and comprise:
Charitable donation – If the contribution is made out of a sense of moral responsibility or in response to society’s expectations.
Community investment – If the contribution is made out of a belief that companies have a long-term interest in fostering a healthy community in the areas in which they operate. This is often considered enlightened self-interest.
Commercial initiative – If the contribution is part of a program that is designed to provide direct benefits to the company, including stronger brand image, increased profitability, reduced costs and improved customer loyalty.
AGL has renewed our LBG membership for FY20 and we aim to integrate the LBG framework to improve our community investment strategy.
The amount includes the full cost of AGL delivering the Powering Our Community Fund for FY19, however not all solar panels were fully commissioned by 30 June 2019.